Connecting Brands And Customers Through Play

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A Case Study for
Urbaniacs

Overview

We saw a world of virtual worlds that were devoid of story and character, a world longing for a virtual world where players can engage in a universe, play great games and get their funk on. We felt it our duty to rectify this situation.

Solutions

We created a world with soul, character and chronicles: URBANIACS. Join Funk Daddy, Da Mayor and the other Alter Egos by creating your very own urban superhero, complete with costume, super powers, sidekicks, theme-song and—of course—a pimped-out crib to house all of your gear.

Play dozens of games and engage in multiplayer “Battles” requiring a mix of strategy, your Urbaniacs stats and a bit of luck.

Results

Over 1 million celebrity wedgies to go along with 30 million+ gameplays. URBANIACS...a comic book world come to life.

Over 1 million celebrity wedgies to go along with 30 million+ gameplays.