Connecting Brands And Customers Through Play
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A Case Study for
United States
Olympic Committee
Overview
The USOC wants to connect to fans and supporters during non-Olympic years, keeping the flame alive and increasing fan commitment on a year-round basis.
Solutions
Brandissimo! developed a plan to drive engagement and awareness of the USOC brand and its athletes via a Facebook application that allows fans to find out which Olympic sport they are. This app allows fans to easily engage with the USOC brand and share their connection with friends.
Results
During its peak, the “Which Olympic Sport Are You” Facebook app placed in the top 2% of Daily Active Users.
During its peak the "Which Olympic Sport Are You" Facebook app placed in the top 2% of Daily Active Users.
